Grey Pride: A manifesto | 21
• Fully integrate health and care funding
• Produce clear guidance to Health and
Wellbeing Boards explaining their remits
and ensure housing plays a significant
• Abolish retainer fees charged to care
homes by GPs.
• Launch research focusing on how to
improve road safety for older people. This
has already been done in Northern Ireland
where there is a Commissioner for Older
• Introduce fines if local authorities or
the Highways Agency fail to maintain
unobstructed views at junctions which are
accident black spots.
• Ensure the Transport Research
Laboratory uses test dummies reflecting
people over the age of 60 so that car
designs better protect older drivers and
• Provide adequate funding so that
pavements are maintained to safe
• Ensure transport operators give "old age"
the same prominence as "disability" when
they determine their policies.
• Encourage businesses to perform an 'age
friendly' audit to identify how well they are
meeting older customers' needs.
• Require businesses to provide more
flexible working for older people so they
can juggle the responsibilities in their
private life and at work.
• Introduce apprenticeships and retraining
programmes to enable older people
to continue working or to re-join the
• Encourage businesses to second
employees or a portion of an employee's
time to link local businesses and charities
and community groups working with
older people. Such an initiative could
build on the example of Business in
the Community's (BITC's) programme
• Ensure all services used by older people
should be accessible off-line, as well as
on-line. The Commissioner for Older
People, once appointed, should assess
whether they are.
• Encourage businesses and organisations
to think about how people who are not
online can still access their services and
how to make this information readily
available to them, such as in public
libraries or drop-in centres.
• Ensure all British companies sign up
to the international standard for web
accessibility set out by the World
Wide Web Consortium and the Web
Accessibility Initiative. An independent
ombudsman should enforce these